WORK EXPERIENCE

UC Berkeley Fung Institute for Engineering leadership | Berkeley, CA

Graduate Student Instructor | Aug. 2017 – Present
I lead 3 practicum sessions weekly to support the "Communications for Engineering Leaders" course. In this role, I help engineering masters students create clear, engaging, and memorable messages for both their capstone projects and their career objectives.

Mango Health | San Francisco, CA

Senior User Experience Strategist | Dec. 2016 – Aug. 2017
Community Manager | July 2014 – Nov. 2016
My primary focus was to understand our community of users and cultivate empathy to advocate for their needs. This involved conducting user research, managing all user-facing communications, and collaborating cross-functionally with design, product, engineering, and agency teams.

Freelance

Researcher and Writer | June 2011 – Nov. 2016
My freelance clients include Benetton (Colors Magazine), Quartz (Atlantic Media), Designboom, and more. I specialize in researching and pitching relevant editorial stories as well as writing and copyediting articles.

peace corps | senegal, West africa

Community Economic Development Agent | June 2012 – May 2014
In the Peace Corps, I began my service conducting ethnographic research via interviews, focus groups, and surveys to develop growth strategies. This resulted in collaboration with 25+ local entrepreneurs to facilitate product innovation and streamline production processes.

baggu | Brooklyn, ny

Custom Associate | Nov. 2011 – May 2012
My responsibilities were to communicate job specifications and product delivery timelines between clients and vendors, often negotiating alternative price and design solutions. Over time, I took on additional responsibilities of analyzing sales to forecast demand and placing purchase orders to meet inventory requirements.

urban outfitters | Philadelphia, PA

Public Relations Assistant | June 2009 – May 2011
I researched and identified target media partners, based on user personas and seasonal trend forecasts. Beyond writing and fact-checking 30+ editorial-style press releases, I also developed skills in brand messaging, event planning, and collaborating with design and sales teams through various promotional projects.


Education

University of California berkeley | Berkeley, CA

2019  Master of Information Management Systems (expected) from the School of Information, with a concentration in Human-Computer Interaction

General assembly | San Francisco, CA

2017  10-week part-time course in Data Science. Topics covered include: Statistics Fundamentals, Research Design, Data Modeling, and Machine Learning
2016  10-week part-time course in User Experience Design. Topics covered include: Interviewing, User Personas, Wireframing, Prototyping, and Usability Testing

University of Pennsylvania | Philadelphia, PA

2009  Bachelor of Science in Economics from the Wharton School of Business, with a concentration in Operations and Information Management
2009  Bachelor of Arts from the College of Arts and Sciences, with a major in Visual Studies - Art Practice and Technology


volunteer EXPERIENCE

The grand newsstand | San Francisco, CA

June 2016 – Present
One to two times a month, I manage this volunteer-run storefront, speaking with customers about independent and self-publishing culture. Volunteering also involves processing sales, setting up merchandising displays, as well as cleaning and restocking as needed.

satellite affordable housing associates | Oakland, CA

Nov. 2015 – Apr. 2017
I planned and led monthly flower-arranging workshops with residents at Lakeside Senior Apartments, a low-income housing unit in my neighborhood. From time to time, I also assisted the administration with seasonal event programming


skills

Research  Interviewing, User Personas, Audience Rubrics, Task Analysis, Market Research, Metric Analysis, A/B Testing, Survey Design, Typeform, Google Forms and Analytics
Design  User Flows, Wireframing, Prototyping, HTML, Sketch, Zeplin, InVision, Adobe Photoshop, Illustrator and InDesign
Communication  Writing, Editing, Content and Social Media Engagement Strategy, Branding, Public Relations, Email Marketing
Collaboration  Project Management, Asana, BitBucket, JIRA, Dropbox, Slack, Google Office Suite


honors and awards

2017 – 2019  Fellowship for Master's Study | University of California Berkeley School of Information
2014  German Chancellor Fellowship Finalist | Alexander Von Humboldt Foundation
2011  Fabrica Fellowship Finalist | Benetton Group
2009  Undergraduate Juror’s Choice Award | University of Pennsylvania School of Design
2008 – 2009  Dean’s List | University of Pennsylvania Wharton School